Not so Fast! Slow Fashion versus Fast Fashion


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There has been a lot of talk about 'slow' and 'fast' fashion in the news lately. If you are new to these terms let me briefly describe what they mean.

'Fast' fashion is first and foremost generally cheap. Not only is it cheap in price, but in quality and durability. You can find fast fashion at retail giants like H&M, Forever 21, and now, countless others. The process from conception to having a product on the store shelf can happen in as little as three weeks. This fast and cheap fashion is almost always made overseas using cheap labor and in many instances in substandard facilities that endanger the lives of the workers. Comedian John Oliver recently did a great piece on the astounding cost of fast fashion. [] (please be advised there is a lot of adult language in this piece).

'Slow' fashion is quite the opposite of fast fashion. It is generally well thought out and builds on foundations of tradition, quality, solid ideals, best business practices, style and sustainability. Slow fashion is generally more expensive to produce, as it is made consciously in factories that are vetted for worker safety, fair wages and quality craftsmanship.

Green Label Organic; Sustainable Threads is a family owned and operated business that produces 100% organic cotton clothing with a point of view. They are a great example of a slow fashion... quality comes first company. Though T-shirts are often perceived as 'fast' fashion, these Made in America T-shirts from Green Label Organic never cut corners on quality by using cheap materials, or sweatshop labor. They are made in the USA where people make a fair wage for a fair days work.

Green Label uses only 100% certified organically grown ring spun cotton, eco-friendly low impact dyes; and unlike the 'fast' fashion industry, no PVCs or other harsh chemistry is employed in the printing or dying process.

At the end of the day you can go to your nearest superstore and buy a t-shirt for $10, but what is the real cost of that shirt? Besides the human issues of sweatshops and the 'dirty' cotton used to make the shirts, you've got to consider the oil consumed to ship them halfway around the world, the harsh chemicals used to dye and print, and a scratchy low quality shirt that might last a year if you're lucky.

If its sustainability, accountability and the joy of wearing something that looks great, feels great on, and feels good to support then think slow NOT fast!

UPDATE: We just became aware of a new film about the true cost of fast fashion. You can find out more at

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